No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It (No B.S.) by Dan S. Kennedy, Forrest Walden, Jim Cavale
English | March 17th, 2014 | ISBN: 1599185334 | 282 pages | EPUB | 8.03 MB
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.