The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World By Satish Nambisan, Mohanbir Sawhney
English | 2007 | 304 Pages | ISBN: 013233951X | PDF | 2 MB
All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm.